How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]

Targeting the right readers — and catering your copy to that audience — is the most economical and efficient way to build your brand and sell your books. Study the marketplace. Scour your books’ “also boughts.” Use polling on Facebook. Do keyword research. Use any creative idea you can think up to learn more about who your reader is, what they read, and why they buy.

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