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Targeting the right readers — and catering your copy to that audience — is the most economical and efficient way to build your brand and sell your books. Study the marketplace. Scour your books’ “also boughts.” Use polling on Facebook. Do keyword research. Use any creative idea you can think up to learn more about who your reader is, what they read, and why they buy.

In this post, I’ll walk you through how I’m publishing twelve books in six months — from creating the concept of the series to marketing each release. This strategy has helped me increase sales and populate a backlist-driven product, and I hope this helps you when planning your own binge-readable series!

How often do you read Christian books?

God is not a slot machine, nor are His blessings just about money